In May 2017, Austrian singer Victoria Swarovski wed German financier Werner Mürz in a lavishly indulgent three-day celebration in Italy. From the welcome at a luxury spa resort, through to the cathedral wedding and fireworks display, and then the wedding brunch at an exclusive beach club, no expense was spared that weekend. Understandably, given the bride’s last name. If it sounds familiar, that’s because Victoria is the heiress to the fortune amassed by the world-famous Austrian crystal company Swarovski. And this fact shone out on and around the big day. In fact, the dress that the 23-year-old wore to tie the knot with her 40-something investor suitor cost a fortune just by itself. The garment, which reputedly cost worth more than $1 million, was so dazzlingly beautiful that people wanted to know more.
Indeed, the bride was being given away by her father, Paul Swarovski, which makes her very much part of the crystal-producing Swarovski dynasty. The family firm has been amazingly successful, bringing in billions every year, and has made its owners wildly rich. There are 2,200 Swarovski retail outlets across the globe, and the company’s fortune is partly maintained by partnerships with high-profile fashion brands, such as Armani, Prada and Victoria’s Secret.